Ever wonder how someone trades scrubs for social stardom? Avery Woods did exactly that, turning her nursing career into a social media goldmine.
Let’s break down how this former pediatric ICU nurse built her fortune and what her net worth looks like in 2025. Much like other social media stars such as Sabrina Carpenter, Woods has turned online fame into serious money.
Who is Avery Woods?
Born April 19, 1995, Avery Woods has become one of the most successful nursing-to-influencer stories you’ll find. At 30, she’s transformed from bedside care to building a social media empire with 2.3 million TikTok followers.
Woods started as a pediatric ICU nurse at a level one trauma hospital, working with critically ill children. That medical background gave her instant credibility when she began creating content.
What makes her story worth following? She’s managed to turn authentic content into serious cash, proving that expertise plus personality equals profit in today’s creator economy.
Social Media Mogul
Woods’ career shift didn’t happen overnight. While still in nursing school, she started documenting her journey on social media, showing the real side of healthcare education.
The turning point came when Cherokee Uniforms slid into her DMs offering free scrubs for posts. This first brand deal forced her to make her Instagram public – the first step toward becoming a full-time creator.
By October 2023, Woods left nursing completely. Her social accounts were already matching her nursing salary, and post-pandemic healthcare burnout made the decision even easier.
Her evolution looks something like this:
- Nursing student sharing honest content
- Pediatric ICU nurse with a growing side hustle
- Aesthetic nurse injector expanding her expertise
- Full-time content creator and podcast host
Avery Woods Net Worth in 2025
Let’s talk numbers. Avery Woods Net Worth estimates vary widely – from a conservative $3 million to potentially over $10 million. Why such a big range? Because influencer wealth involves multiple revenue streams that aren’t always public.
Her wealth growth shows what’s possible when you combine medical expertise with content creation:
| Year | Estimated Net Worth | Major Developments |
|---|---|---|
| 2020 | $50,000-$100,000 | Nursing salary + early sponsorships |
| 2021 | $200,000-$400,000 | Growing following + birth of daughter Stevie |
| 2022 | $500,000-$800,000 | Platform expansion + affiliate marketing |
| 2023 | $1,000,000-$1,500,000 | Left nursing + launched a podcast |
| 2024 | $2,000,000-$3,000,000 | Premium partnerships + California move |
| 2025 | $3,000,000-$5,000,000 | Real estate investments + business growth |
How Avery Woods Makes Her Money
Woods’ bank account fills from multiple sources – smart for anyone building wealth in the creator economy.
Brand Partnerships
The bread and butter of her income comes from sponsored content. Woods reportedly commands between $15,000 and $50,000 per brand deal, with these partnerships happening roughly weekly.
That math adds up fast – potentially $750,000 to $2.5 million annually just from brand collaborations.
Real Estate Investments
Nothing says “I’ve made it” like upgrading your digs. Woods recently purchased a $3.67 million mansion in Calabasas, California – a serious upgrade from her previous $950,000 Arizona home.
The Calabasas property comes with four bedrooms, 4.5 bathrooms, and luxury amenities including a pool, Jacuzzi, putting green, and three-car garage. It’s both a home and a content creation studio – smart business move.
Her Arizona property flip wasn’t bad either. She bought it for $660,000 in 2019 and sold it for $950,000 in 2025. That’s a $290,000 profit over six years – not counting the tax benefits of homeownership.
Podcast Revenue
Woods’ podcast “Cheers with Avery Woods” started solo before being acquired by Alex Cooper’s Unwell Network. This move gave her instant credibility and access to premium advertising rates.
While podcast earnings aren’t public, joining an established network typically means better sponsorship deals and subscription revenue sharing. Her podcast approach resembles other successful entertainers like Theo Von, who’ve leveraged their personalities into lucrative audio content.
Passive Income Streams
Unlike the one-and-done paycheck of nursing, Woods built a cash flow that works while she sleeps:
- Affiliate marketing from product recommendations
- Platform monetization on TikTok, Instagram, and YouTube
- Historical content that continues to earn long after posting
This diversification protects her from algorithm changes or single platform dependence – a lesson many failed influencers learn too late.
The Real Estate Portfolio That Built Her Wealth
Smart influencers know that social fame is fleeting. Woods seems to understand this, putting substantial money into real estate.
Her $3.67 million Calabasas mansion isn’t just for show – it’s a strategic investment in a high-appreciation area. She even negotiated it down from its original $3.99 million listing price.
The home features:
- Wood-beamed ceilings
- Open floor plans
- Extensive outdoor entertainment spaces
- Three-car garage
- Custom pool and Jacuzzi
- Putting green
Beyond the primary residence, Woods has mentioned working with financial advisors to build long-term security. She’s established college funds and wedding accounts for all children in the household, showing financial literacy beyond the typical influencer splurge mentality.
Family Life
Woods’ personal life fuels her content and builds her authentic brand. She’s married to David Woods, a former police officer who now supports their joint business ventures.
The couple has two biological children:
- Ziggy (turning six in 2025)
- Stevie (three years old in 2025)
Stevie has become particularly popular with followers for her personality and the humorous voiceovers Avery creates.
Interestingly, David’s two daughters from his previous marriage are notably absent from Avery’s social media. This has sparked controversy, with Avery claiming it protects them from bullying while critics suggest it might maintain a specific family aesthetic for her brand.
This selective approach to family content shows the business calculation behind even seemingly personal posts – a reminder that successful influencers are always balancing authenticity with marketability.
Controversies
No influencer empire comes without drama. Woods has faced several controversies that could have derailed her financial success:
- Stepchildren Exclusion: The most persistent criticism centers on her decision to feature biological children prominently while keeping stepchildren off-camera.
- Parenting Style Questions: Some followers have expressed discomfort with the number of saves her daughter’s dance and swimwear videos receive, raising questions about appropriate content featuring minors.
- Work-Life Balance: Critics have targeted her frequent travel and time away from children for business purposes, suggesting she prioritizes career over family.
- Nursing Career Exit: Some have suggested she was terminated from nursing due to her social media activities, though Woods hasn’t confirmed the specific circumstances.
Her ability to navigate these controversies without major brand exodus shows her PR savvy – another skill that protects her net worth.
The Business Strategy Behind Her Success
What separates Woods from countless failed influencers? A few key strategies stand out:
Authentic Storytelling Over Manufactured Content
Woods doesn’t present a perfect lifestyle. Her willingness to discuss taboo topics like cosmetic procedures, postpartum body changes, and family dynamics has influenced industry standards for transparent influencer marketing.
This authenticity creates a deeper audience connection, translating to higher engagement rates that command premium sponsorship fees.
Strategic Platform Diversification
Rather than putting all her eggs in one algorithmic basket, Woods expanded from Instagram to TikTok, YouTube, and podcasting. This creates multiple revenue streams while reducing dependence on any single platform’s policy changes.
Professional Expertise as Content Foundation
Her nursing background provided unique credibility that generic lifestyle creators can’t match. This specialization created competitive advantage and authentic authority in specific subject areas – particularly valuable for healthcare and parenting brands.
Long-Term Financial Planning
Unlike influencers who blow their earnings on designer bags, Woods demonstrates financial maturity. Her real estate investments, family financial planning, and strategic business partnerships show she treats her creator business as a platform for broader wealth accumulation.
What This Means for Aspiring Influencers
Woods’ financial trajectory offers valuable lessons for anyone hoping to monetize their expertise:
- Start with genuine expertise – Woods’ nursing background gave her instant credibility that pure lifestyle influencers lack.
- Build multiple revenue streams – Her diversification across platforms and income sources protects against algorithm changes.
- Invest profits wisely – Converting temporary fame into permanent assets like real estate builds lasting wealth.
- Balance authenticity with strategy – She shares enough real life to seem authentic while carefully curating what remains private.
- Turn controversy into conversation – Woods manages criticism by addressing it head-on or pivoting to new content rather than hiding.
The Future of Avery Woods’ Net Worth
What’s next for Woods’ financial empire? Several factors suggest continued growth:
- California Relocation Advantage: Her move to Calabasas positions her closer to entertainment industry partnerships and podcast guest opportunities through her association with Alex Cooper’s Unwell Network.
- Content Library Value: Her extensive back catalog continues generating passive income as platform algorithms serve her content to new audiences.
- Brand Maturation: As her brand matures, opportunities for product lines, books, or exclusive content subscriptions become more viable.
- Industry Influence: Her success story provides a blueprint for other healthcare professionals seeking alternative career paths, potentially opening consulting or coaching revenue streams.
If current growth continues, Woods could easily reach the $10 million net worth mark by 2027 – an impressive feat for someone who started sharing nursing school tips just a few years ago.
Bottom Line
Avery Woods transformed from a pediatric ICU nurse earning approximately $60,000 annually to a multi-million-dollar content creator in just five years. Her journey demonstrates that authentic storytelling, strategic business development, and leveraging professional expertise can create extraordinary financial outcomes.
The estimated growth from under $100,000 in 2020 to potentially $5 million in 2025 showcases what’s possible in today’s creator economy for professionals willing to share their expertise.
Whether you admire her business acumen or question her content choices, one thing’s clear: Avery Woods has mastered the art of turning social capital into actual capital. In an era where attention is currency, she’s banking it better than most. Her financial success rivals even established stars like JoJo Siwa, demonstrating how social media has created entirely new paths to wealth.
Would you trade your career for a shot at influencer millions? Drop a comment below with your thoughts.
