When the bright lights fade and the music stops, a new story comes to life—one of quiet planning and smart success. Behind 21 Savage’s hit songs is a relationship that has people talking about 21 Savage’s wife, Keyanna Joseph. She isn’t just another person in the world of hip-hop. She’s a beauty business owner, a regular on the fashion runway, and most interestingly, she knows how to keep people guessing. But what happens when a marriage that started during an immigration crisis grows into a strong partnership built on love and business?
In the world of hip-hop power couples, few relationships have made people as curious and inspired as the one between British rapper 21 Savage and businesswoman Keyanna Joseph. Their story feels like a modern-day fairytale with a twist—where the princess builds her empire while the prince works to protect his. From secret weddings to big public wins, their journey shows how they balance strength, dreams, and the hard task of keeping their private lives out of the spotlight at a time when privacy is rare for famous people.
Quick Facts About Keyanna Joseph
| Category | Details |
|---|---|
| Name | Keyanna Joseph |
| Career | Beauty entrepreneur, owner of “Beauty By Nukee”; aspiring director; formerly worked in event management and acting roles |
| Marriage with 21 Savage | Married in a private ceremony in 2019, started dating in 2018 after meeting at a mutual friend’s party. Marriage confirmed by 21 Savage in 2020 |
| Children | Two sons with 21 Savage (Legend and King), co-parenting three other children from 21 Savage’s previous relationships |
| Business | Founded “Beauty By Nukee,” which focuses on cosmetics and skincare products. Has a successful career in the beauty industry |
| Social Media Presence | Instagram (@keyanna_nukee) with over 38.8K followers. Share insights on beauty, travels, and daily life |
| Rumors | Divorce rumors surfaced in 2024, but no official confirmation |
| Net Worth | Estimated to be around $500,000, mainly from her ventures in beauty and acting |
| Height and Weight | Height: 5 feet, Weight: 72 kg |
| Fashion Involvement | Launched her clothing line “KJ Collection” in 2021; featured in major fashion magazines and walked runways for brands like Balenciaga and Chanel |
| Future Plans | Plans to expand her beauty brand, become a director, and mentor aspiring entrepreneurs |
The Rise of Keyanna Joseph
Standing 5 feet tall, Keyanna Joseph has established herself as a multifaceted entrepreneur with an estimated net worth of $500,000. As the founder of Beauty By Nukee, she’s carved out her own space in the beauty industry, offering an innovative line of cosmetics and skincare products. Her entrepreneurial spirit extends beyond beauty—in 2021, she launched the KJ Collection, her clothing line, and has made waves in the fashion world, walking runways for prestigious brands like Balenciaga, Versace, and Chanel. Her work has earned her features in major publications including Vogue, Elle, and Harper’s Bazaar.
Beyond her beauty empire, Keyanna’s background in event management and acting demonstrates her versatility. She has always had a passion for the creative arts, and she maintains an active Instagram presence (@keyanna_nukee) with over 38,800 followers, where she carefully balances sharing her professional achievements with maintaining her family’s privacy. Keyanna has also expressed her desire to become a director, a dream she has worked towards through her involvement in various media projects, both in front of and behind the camera.
Early Life and Career Beginnings
Born and raised in Atlanta, Georgia, Keyanna Joseph grew up with an affinity for arts and entrepreneurship. From a young age, she was involved in local theater and dance groups, which eventually led her to pursue acting as part of her career. Keyanna attended several workshops for acting and filmmaking, which not only honed her skills but also helped her establish a network of creative professionals.
Keyanna’s interest in beauty and cosmetics came early as well. As a teenager, she began experimenting with creating her skincare concoctions, using natural ingredients and testing her results on herself and her friends. This passion led her to attend cosmetology courses, which laid the groundwork for her successful beauty venture. Before establishing “Beauty By Nukee,” Keyanna worked in event management and also took on a few acting roles in local productions. These early experiences helped her understand the importance of presentation and branding, skills that she later used to great effect in her business endeavors.
Meeting 21 Savage
The love story between 21 Savage and Keyanna Joseph began in 2018, at a mutual friend’s party in Atlanta. Both were immediately drawn to each other—21 Savage, known for his stoic and guarded demeanor, found himself intrigued by Keyanna’s charm and entrepreneurial spirit. Meanwhile, Keyanna appreciated 21 Savage’s dedication to his craft and the way he expressed himself through music.
The two quickly formed a bond, and what began as a friendship blossomed into a romance. Their relationship moved at a comfortable pace, allowing both s to get to know each other and understand their respective lifestyles. By 2019, the couple decided to take their relationship to the next level, and they married in a private ceremony, away from the spotlight. This privacy was important to both of them, given 21 Savage’s legal issues and the public scrutiny that often accompanies celebrity relationships.
Immigration Challenges
In February 2019, 21 Savage faced a significant legal challenge when he was detained by U.S. Immigration and Customs Enforcement (ICE) for overstaying his visa. It was during this period that Keyanna played a pivotal role, providing emotional and logistical support as he navigated his immigration status. Their marriage helped 21 Savage secure his legal residency in the United States, highlighting Keyanna’s commitment and strength during one of the most challenging periods of their relationship.
Keyanna’s unwavering support earned her respect from 21 Savage’s fans and the hip-hop community. She remained by his side throughout the ordeal, attending court hearings and using her platform to raise awareness about the issue of immigration and the injustices many face in the legal system. This period not only strengthened their relationship but also underscored Keyanna’s determination and loyalty to her family.
Family Life
Keyanna and 21 Savage have built a loving, blended family that embodies their shared values of privacy, support, and love. Together, they have two sons—Legend and King. In addition, Keyanna plays a vital role in co-parenting 21 Savage’s three other children from previous relationships—Ashaad, Jayda, and Kody. Keyanna has embraced her role as a stepmother wholeheartedly, often mentioning that her children, both biological and stepchildren, are her greatest motivation.
Family is a significant part of Keyanna’s life, and she works diligently to create a nurturing environment for all the children. Despite their public profiles, Keyanna and 21 Savage have managed to maintain a relatively low-key presence, carefully choosing what aspects of their lives to share with the public. Unlike many celebrity couples, they have consciously avoided oversharing details about their family life, preferring instead to keep things private to protect their children from unwanted attention.
Keyanna is known to share glimpses of her family on social media, often posting photos of family trips and milestones. However, she does so sparingly, ensuring that her children’s privacy is maintained. According to sources close to the couple, they prioritize spending quality time together as a family, whether it’s having a quiet movie night at home or taking vacations away from the spotlight.
Keyanna’s Influence in the Beauty and Fashion World
Keyanna Joseph is much more than just the wife of a famous rapper; she is a formidable businesswoman in her own right. Her beauty brand, Beauty By Nukee, focuses on creating high-quality cosmetics and skincare products that cater to women of all skin tones. The brand emphasizes inclusivity, and Keyanna has often spoken about her desire to create products that help women feel confident in their skin. Her passion for beauty is evident in the way she talks about her products, and her hands-on approach has been a significant factor in the brand’s success.
In addition to her beauty ventures, Keyanna has made a name for herself in the fashion industry. In 2021, she launched her clothing line, the KJ Collection, which features trendy yet comfortable clothing that reflects her style. The collection has been well-received, and Keyanna has even had the opportunity to model her designs on the runway. She has walked for several prestigious brands, including Balenciaga, Versace, and Chanel, solidifying her status as a fashion icon.
Her influence in the fashion world extends beyond her clothing line. Keyanna has been featured in major publications such as Vogue, Elle, and Harper’s Bazaar, and she has collaborated with some of the industry’s top designers. Her ability to seamlessly transition from beauty entrepreneur to fashion icon speaks volumes about her versatility and business acumen.
Challenges, Speculations, and Media Attention
As with many high-profile relationships, Keyanna and 21 Savage have faced their share of challenges and public scrutiny. In 2024, rumors of a possible divorce began circulating, with various media outlets speculating on the status of their relationship. Despite the rumors, neither Keyanna nor 21 Savage has publicly addressed these speculations. Instead, they have chosen to let their actions speak for themselves, focusing on their family and their careers rather than giving in to the pressures of public opinion.
The couple’s approach to handling rumors has been to remain silent and continue living their lives on their terms. Keyanna, in particular, has demonstrated her strength and resilience in the face of media attention. She has continued to focus on her business ventures, her family, and her aspirations, refusing to let rumors dictate her narrative. This approach has earned her respect from both fans and critics, who admire her ability to rise above the noise and stay true to herself.
Keyanna’s Future Aspirations
Keyanna Joseph is a woman with big dreams and even bigger plans for the future. She has expressed her desire to become a director, and she has already begun working towards this goal by taking courses in filmmaking and collaborating on various creative projects. Her passion for storytelling is evident, and she hopes to one day create films that inspire and empower others.
In addition to her directorial ambitions, Keyanna is also committed to mentoring aspiring entrepreneurs. She understands the challenges that come with starting a business, and she wants to use her experience to help others navigate the often complex world of entrepreneurship. Through workshops, speaking engagements, and one-on-one mentoring, Keyanna hopes to make a positive impact on the next generation of business leaders.
Keyanna also has plans to expand her beauty brand, introducing new products and potentially branching out into other areas of the beauty industry. She is currently working on developing a line of haircare products, which she hopes will be as successful as her cosmetics and skincare lines. Her vision for Beauty By Nukee is to create a one-stop shop for all beauty needs, offering products that are high-quality, effective, and accessible to everyone.
Conclusion
Keyanna Joseph represents much more than her role as 21 Savage’s wife—she embodies the modern entrepreneur, balancing family life with business acumen and creative pursuits. Her journey from beauty entrepreneur to fashion icon and aspiring director showcases her versatility and determination. Whether navigating the complexities of a blended family or building her business empire, Keyanna continues to inspire others with her multifaceted approach to life and success.
Their story, while marked by both triumphs and challenges, demonstrates how public figures can maintain their privacy while building successful careers and nurturing their family life. As both Keyanna and 21 Savage continue to evolve in their respective fields, their commitment to privacy and family values remains constant.
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